Auto responders: 15 Key features you must have!

Essential components for a follow up auto responder.

• Create unlimited groups/campaigns
• Create outstanding opt in forms with one click
• Easy to use HTML editor
• 100% deliverability. Spam compliant email service
• Personalize messages with custom fields
• Ultra Fast mail sending reliably
• Unlimited Auto responders and Follow-Ups
• Choose from professional forms
• Send single messages, broadcast to your list
• Timed sending of emails for planned events
• Powerful subscriber filtering and sending
• Unsubscribe function that is customisable
• Daily activity report. Know what people are responding too!
• Advanced click tracking and reporting
• Bounced message handling... This is a winner!
  

Auto Responders:

Unlimited Auto responders and Follow-Ups.  Above is a big list and as you read through it, I am sure you can see the value of each! Finding an affordable supplier offering this kind of quality is worth the effort for the growth of your online business.

Unlimited auto responders, is a key point many suppliers limit the amount of email campaigns you can run, before increased charges apply.

The number of subscribers is also a factor for the majority of auto responder suppliers .  When a campaign reaches the 500 + mark they charge you more!

This is what I refer to as a success tax, and is to be avoided at all costs, do you agree? For those of you that don't, you will be happy to know that this higher monthly cost, or success tax can and will kick in again and again as your list increases, do you still like it?

Easy opt in form creation: Opt in forms on your blog or web page can improve your subscriber rates, due to simple good design and relevant graphics with great offers!

Easy to use email software:  Typewriter style simplicity for HTML email editing. You want the provider of your mass email services to make their product easy to use and intuitive!

100% Deliver-ability:  This is a big claim, that can only be made by the cream of the crop among auto responder software providers, generally this means they are fully spam compliant and own their own servers and I.P addresses.

Spam compliant with spamhaus and spamcop are good pointers to a top company that will deliver your email campaign effectively!

Personalize messages: You need to brand yourself this is a very effective way to do so. You do not want a company generic message... your message equals you.

Fast deliver-ability:  This is key to timed promotions and time sensitive messages... If people must take action today, your message getting there tomorrow is no good for your customer!

In my list above of key features for auto responders  you must have!  The rest are self explanatory with the exception of the last and possibly... One of the most important and even vital!  Factors Email bouncing, this occurs when an account becomes inactive or closes and your emails keep bouncing back. 

Over the time that will happen more and more! The cumulative effect of this is to make you look bad! Your I.P will look bad and your messages could get flagged as spam.

A self cleaning list:  Avoids this and is to be desired, as an automated feature it is extremely valuable and worth having!  And even some of the more expensive Email companies do not include this feature.

Your business is important to you, so a good auto responder makes a lot of sense! The more of the above features you have the better your success with, your next email campaign will be be good luck!

Sean Breslin is an active affiliate for gogvo a company that gets believes in value for money and a fair deal for Internet Marketers!

by Sean Breslin - 06/03/2010

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Source: http://www.gogvotitanium.com